How do support elements and additional sources in a pitch make a connector's job easier?

What will be an ideal response?


PR professionals should either provide additional materials prior to a pitch or accompanying the pitch letter. One supporting element is the press kit. Marketers can also alert connectors to the availability of B-Roll footage, audio recordings, or photographs that generally are not included in the press kit. Supplying these elements and names of potential interviewees can make the connector's job easier and allows the PR professional to exercise a certain degree of control over the sources utilized in the story.

Business

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In less-developed countries the most important channel of distribution is:

A) door to door. B) public marketplaces. C) wholesale marketplaces. D) pyramid schemes. E) retail stores.

Business

Companies in the same industry are required to use the same methods to value inventory and to depreciate similar assets

Indicate whether the statement is true or false

Business

The balance of payments (BOPs) is a record of a country's transactions with only its major trading partners.

Answer the following statement true (T) or false (F)

Business

Although classical economists assumed that labor was ______, we now know that labor mobility does exist.

Fill in the blank(s) with the appropriate word(s).

Business