Your company has a product that is struggling in its market. However, the product appears to have some strength left that can be exploited. Which of the following product deletion actions would be most appropriate for the product?
A. Increase the price and implement a run-out strategy.
B. Immediately drop the product.
C. Increase the marketing for the product and gradually phase it out.
D. Reduce the price and implement a run-out strategy.
E. Increase the marketing expenditures on the product and implement a run-out strategy.
Answer: D
You might also like to view...
A low magnitude of operating leverage is best for most companies.
Answer the following statement true (T) or false (F)
A party has to be a member of an organization to use a certification mark
Indicate whether the statement is true or false
Which of the following statements concerning the complexity of the manager's task in a multinational corporation is correct?
A. The currency values of different countries in which a multinational corporation operates often experience fluctuations. B. Cash flows in the various parts of a multinational corporate system are often denominated in the same currencies. C. All the countries in which a multinational corporation operates have uniform political and economic institutions. D. The management personnel of the subsidiaries of a multinational corporation are fluent in English and several other languages. E. No nation can place constraints on the transfer of corporate resources.
In a complex decision tree, there are thousands of possible paths that may result from the first period to the last
Indicate whether the statement is true or false.