The overall goals for the AAD combined PR/CSR campaign include an increase in dermatological office visits and sales/use of sunscreen by African Americans. To support this effort, the association hopes to do which of the following?

a. partner with additional corporate sponsors
b. recruit a high profile spokesperson
c. increase their use of social media
d. time the campaign to coincide with peak spring break activities


a. partner with additional corporate sponsors

Communication & Mass Media

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Which language strategy is used in the following example? "All the world's a stage." (Shakespeare, As You Like It, Act 2)

a. alliteration b. repetition c. metaphor d. concrete words e. informal colloquial expressions

Communication & Mass Media

There are a number of things an interviewer can do to make the interviewee more comfortable resulting in a more effective interview

A. True B. False

Communication & Mass Media

The portion of a person's background that relates to nationality or religious heritage is known as

a. cultural identity. b. ethnicity. c. race. d. an audience analysis.

Communication & Mass Media

Define physiological noise and describe how it can interfere with communication

What will be an ideal response?

Communication & Mass Media