Michelle is very caught up in material objects. She develops her own self-concept primarily by figuring out "what she has" and "what she doesn't have." This focus on materialism is an example of a(n)
A) belief.
B) value.
C) influence.
D) attitude.
E) perception.
B
Communication & Mass Media
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Advertising is about creating messages that __________.
a. entertain b. are memorable c. compel people to take action d. reflect pop culture
Communication & Mass Media
__________ lead is a relatively comprehensive lead, as it covers more than one major fact
a) Summary b) Direct quote c) Straight d) Direct address
Communication & Mass Media
You're giving your speech; two people frown when you say "abortion." In the communication model shown in the text, their frowns are ________
A) ?the channel. B) ?feedback. C) ?noise or static. D) ?decoding. E) ?the cultural framework.
Communication & Mass Media
The International Listening Association reports that ______________ per cent of
what we know we learn by listening. a. 25% b. 30% c. 50% d. 85%
Communication & Mass Media