All of the following are true of institutional advertising EXCEPT that it
A. tries to keep the product's name before the public.
B. advocates a specific cause or idea.
C. focuses on the name and prestige of an organization or industry.
D. develops goodwill or improves an organization's relations with various groups.
E. seeks to inform, persuade, or remind.
Answer: A
You might also like to view...
Compare the consumerism and environmentalism movements
What will be an ideal response?
For firms facing complex and turbulent business environments
A. goals and objectives that are uncertain prevent opportunism. B. detailed plans are needed to maintain order. C. complacency about predetermined milestones can prevent adaptability. D. traditional strategic controls are usually inappropriate.
The doctrine of strict liability can be applied to sellers of goods,including manufacturers, but not distributors
Indicate whether the statement is true or false
The basic objective of sales prospecting is to:
A. ensure that salespeople are not demotivated by rejections. B. establish a regular daily schedule for conducting prospecting activities. C. understand the strengths and weaknesses of competitors in a particular industry. D. make the sales process more enjoyable. E. generate a database of sales prospects.