Window Concepts has introduced a new line of windows that offer the same benefits as solar panels in reducing heating and cooling costs in homes
The state-of-the-art windows will also contribute to the slowing of global warming while providing energy reliability. The company sends a team of representatives to the National Doors and Windows Trade Show to promote the new line of windows. Which promotion mix tool has Window Concepts used in this scenario?
A) crowdsourcing
B) public relations
C) advertising
D) personal selling
E) crowdcasting
D
You might also like to view...
Both callable and noncallable bonds can be purchased by the issuing corporation in the open market
a. True b. False Indicate whether the statement is true or false
A firm is looking to replace its existing manufacturing machine (Machine 1) with a new, more efficient model (Machine 2). Machine 1 can be sold for $1.25 million and has a book value of $975,000. Machine 2 costs $2.5 million delivered, has initial setup cost of $350,000, and would require $200,000 testing expenses. The firm’s tax rate is 32%. Calculate the initial investment needed to replace Machine 1.
What will be an ideal response?
Which of the following is a universal guideline when answering questions during negotiation?
A. Never answer until the question is fully understood. B. Take time to think through your answer. C. Answer a question with a question. D. both never answer until the question is fully understood and take time to think through your answer are correct choices
Lamar owns four dry cleaning stores in the suburbs of Orlando, Florida. He recently updated his STP analysis, and has just finished adjusting his marketing mix based on the STP results. His next strategic marketing decision will most likely involve determining
A. when to shift from a customer excellence to an operational excellence strategy. B. how Disney World crowds will impact his business. C. which employees to promote or fire. D. what new government regulations might create opportunities or threats. E. how to allocate resources among his four stores.