What are the advantages and disadvantages of market value as a transfer price?


Market value has the advantage of being an external measure of value. It is subject to manipulation by neither the internal buying nor selling segment. In addition, it captures the relevant opportunity costs because it is a measure of the price that the internal selling unit could receive for its production from another buyer and a measure of the cost that would be incurred by the internal buying segment to purchase from an alternative seller. The disadvantages of market price include the possibility that there may not be a comparable product in the marketplace. If demand for the product has declined, establishing a transfer price becomes more difficult. Additionally, if the firm has experienced a reduction in expenses related to the product, market price may not be reliable or appropriate as a transfer price.

Business

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