According to David M. Potter, in his book People of Plenty, when does advertising begin “to fulfill a really essential economic function”?

a. in an economy of scarcity
b. when potential supply outstrips demand
c. when producers can sell as much as they produce
d. when demand exceeds supply


ANSWER: b

Communication & Mass Media

You might also like to view...

The best quality voices are

A. fast. B. slow. C. low-pitched. D. resonant.

Communication & Mass Media

What characteristic does a speaker who demonstrates ethical, honest, and dependable

behavior appear to have? A) goodwill B) dynamism C) integrity D) identification

Communication & Mass Media

Why did syndicated columnist Dan Savage and his partner Terry Miller initially create the It Gets Better Project?

a. to start a national LGBT movement b. to create a digital platform and clearinghouse c. to encourage gay teen victims of bullying that life will get better d. to raise funds for a new teen suicide prevention nonprofit

Communication & Mass Media

A statement which is objective and is easily verified is a(n) __________.

A. belief B. inference C. opinion D. fact

Communication & Mass Media