Throughout the world, Sony sells its televisions through retailers. Which of the following is probably a reason for using this indirect distribution strategy?
A. Sony's customers prefer to buy direct from Sony.
B. Sony could more effectively serve customers by selling to them through its website.
C. Sony believes that some intermediaries can serve customer needs better than Sony and at lower cost.
D. Sony's customers do not know which intermediaries sell its televisions.
E. Sony has limited financial resources.
Answer: C
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