Communication is presentational because it is ______.

a. never neutral
b. always objective
c. not always effective
d. always effective


a. never neutral

Communication & Mass Media

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Cohort analysis has studied and classified the demographic characteristics of people so they can be targeted for marketing and other communication efforts based on

A) the company they work for or organization they belong to. B) the industry in which they or their family members work. C) the generation to which they belong based on when they were born. D) the region and type of housing in which they live.

Communication & Mass Media

What type of news story covers events that most probably are a matter of life and death to those who are involved?

a) Crime b) Periodical c) Obituary d) Speech

Communication & Mass Media

A transformational leader influences the group by ________

A) providing a structure to help the group accomplish critical thinking B) giving the group a new vision or energizing its culture C) using democratic leadership style D) understanding the leadership style that is appropriate for the given situation

Communication & Mass Media

The word “cosmos” is a Greek word that refers to ____________

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media