A public-relations speech is designed to improve relations with the public, but not necessarily to inform them about anything

Indicate whether the statement is true or false


False

Communication & Mass Media

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Representatives of Bow Wow, Inc., a dog food company, are traveling to more than 50 cities across the United States to promote the firm’s latest organic dog food. In each city, company representatives set up dog agility contests, distribute samples, and answer questions from customers. Which term best describes the efforts of Bow Wow?

a. media tour b. media relations c. press event d. publicity stunt

Communication & Mass Media

In which situation are we most likely to sustain eye contact with our conversation partner?

A. if our conversation partner is just an acquaintance B. when we have no desire to dominate the conversation C. when we are listening rather than talking D. if we are discussing something unpleasant or serious

Communication & Mass Media

_____ messages are usually produced or distributed by large organizations or industries in the business of mass communication

a. Mass-mediated b. Culture-controlled c. Collective d. Diverse

Communication & Mass Media

It is not necessary to evaluate the credibility of the authorities you cite when you use testimony as proof

a. True b. False Indicate whether the statement is true or false

Communication & Mass Media