White Chemical Company is examining its selling strategy and one of the issues it believes needs attention is the role its sales staff has in undertaking sales support (non-selling) activities; yet it wants to keep the salespeople directed towards increasing sales for the next year. If you did not know which plan the firm presently uses, what advice would you give?
A. Offer straight commission and if sales improve, raise the commission rates.
B. Provide year-end bonuses to reward the salesforce personnel who perform the best.
C. Offer straight salaries and give raises if the sales go up.
D. Provide a base salary and a commission on sales generated.
E. Give a raise to every salesperson as a motivational incentive.
Answer: D
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