Research has found that which of the following types of messages are most likely to have a persuasive effect?

a. messages describing the likelihood of an outcome
b. messages increasing the strength of a positive attitude
c. messages increasing the strength of a negative attitude
d. messages increasing the desirability of an outcome


d. messages increasing the desirability of an outcome

Communication & Mass Media

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The tone of your voice is known as what?

A) rate B) monotone C) in?ection D) pitch

Communication & Mass Media

What three pieces of information need to be stated to make an effective oral citation?

A. article title, author(s), publication name B. article title, date of publication (or access), publication name C. author(s), date of publication (or access), publication name D. article title, author(s), date of publication (or access)

Communication & Mass Media

Erica has agreed to perform for her old high school. Which question does NOT attempt to accomplish "situational analysis"?

A. What time will the performance take place? B. Will there be a microphone and someone to monitor the level of sound? C. In which space will the performance be held? D. Which grade am I performing for?

Communication & Mass Media

Which of the following would probably be the best kind of visual aid to summarize the major types of agricultural crops grown in the United States?

A. a map B. a chart C. a photograph D. a model E. a drawing

Communication & Mass Media