Answer the following statement(s) true (T) or false (F)
1. The four elements of the promotion mix are: personal selling, advertising, sales promotion, and publicity.
2. Primary-demand advertising makes up the majority of advertising.
3. One of the major strengths of direct mail advertising is selectivity.
4. Personal selling is utilized much more in dealing with industrial customers than toward consumers.
5. A firm using a push promotional strategy will promote the product directly to the consumer.
1. TRUE
2. FALSE
3. TRUE
4. TRUE
5. FALSE
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Under the reciprocal method, the usage of one support department by another is used to determine the total cost of each support department
Indicate whether the statement is true or false
All personal communication channels are controlled directly by the company
Indicate whether the statement is true or false
Which of the following is the method of reporting amounts of cash received from customers less cash disbursed to various suppliers, employees, lenders for interest payments, and taxing authorities, allowed by U.S. GAAP?
a. the direct method b. the indirect method c. both the direct method and the indirect method d. the schedule of cash receipts and cash disbursements e. the funds flow statement
Which of the following costs is least likely to be relevant in deciding whether to accept a special order?
A) Variable direct labor costs B) Variable selling costs C) Fixed manufacturing overhead D) Variable packaging and shipping costs