If your message is complex, then lean forms of media are most appropriate

Indicate whether this statement is true or false.


Answer: FALSE

Communication & Mass Media

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Adam is a sophomore majoring in business. A guest speaker has come to his class to talk about tips for getting a good internship that can lead to getting one’s first job. It is most likely that Adam’s perception of the speaker’s credibility is:

a. less important because he is not engaged in the message b. more important because this information is new information to him c. more important because the issue is not personally relevant d. less important because the issue is personally relevant

Communication & Mass Media

A declarative sentence expressing a judgment you want the audience to accept is known as a

A) thesis statement. B) testimony. C) definition. D) proposition.

Communication & Mass Media

Choosing not to tell a coworker that you are getting a divorce is an example of _____

a. secrecy b. privacy c. lying d. communication avoidance

Communication & Mass Media

According to Steve Duck, relationship deterioration evolves as a sequence of stages

Indicate whether the statement is true or false

Communication & Mass Media