There are six steps in building a two-way relationship between the firm and the customer. Which is not one?
a. Developing a database
b. Analyzing the consumer data
c. Targeting the customers
d. Financial incentives for the customers
d. Financial incentives for the customers
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A table is in second normal form when it is
a. free of repeating group data b. free of transitive dependencies c. free of partial dependencies d. free of insert anomalies e. none of the above
Principle-based ethics is based on the concepts of promises, justice, fairness, rights, and duties.
Answer the following statement true (T) or false (F)
Which of the following is a tax borne by the employer but not the employee?
A) State income tax B) FUTA tax C) Medicare tax D) Social security tax
Research has shown that numerous companies manage their earnings. A variety of earnings management techniques are available ranging from income smoothing to outright fraud. Define income smoothing and explain how it is implemented