Which statement about surveys is true?

a. Survey anonymity guarantees honest responses.
b. Surveys are a popular qualitative research method.
c. Surveys can generate quick results but are costly.
d. Surveys can include both closed and open-ended questions.


d. Surveys can include both closed and open-ended questions.

Communication & Mass Media

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Precursor analysis

a) Is a way to evaluate the success of a campaign b) Assumes that leaders establish trends that spread through society c) Is part of a public relations audit d) All of the above

Communication & Mass Media

Phonology is the study of patterns or rules people follow when they use language appropriately

Indicate whether the statement is true or false

Communication & Mass Media

Small-screen television is more a people medium than a landscape

medium.

Indicate whether the statement is true or false.

Communication & Mass Media

A correlation of .70 is interpreted as:

A. a negative correlation. B. is stronger than a correlation of -.70. C. being correct about 70% of the time. D. demonstrating a weak relationship between two variables. E. none of the above.

Communication & Mass Media