Inefficient mail service in many developing countries; difficulty in making personal contact with respondents; and the difficulty of obtaining block statistics and maps are all considerations of the ________ of the framework for international
marketing research.
A) information and technological environment
B) sociocultural environment
C) structural environment
D) government environment
C
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A customer request for goods might take the physical form of a telephone call, an EDI transmission, an entry on a Web site, or a faxed or mailed customer order
Indicate whether the statement is true or false
Six women were invited to participate in a discussion on motels, hotels, and resorts. A discussion leader first asked them what differentiated motels, hotels, and resort accommodations
Then she asked them to identify all the amenities they expect to find in overnight accommodations. These six women and their group leader participated in a(n) ________. A) mall intercept B) questionnaire C) expert panel D) case study E) focus group
How effectively you communicate negative change impacts the company's goodwill, both with employees and in the community
Indicate whether the statement is true or false.
Libby is in charge of implementing the new calendar system for her school. The school decided to move from a 5 day to a 7 day rotation schedule. She knew that the new schedule change would be hard for people to except at first. So, she decided to clearly explain to employees and students what needed to be done, who was responsible for the changes, and the benefits to this new schedule. Libby planned to use which method to reduce resistance to change?
a. Education and communication b. Coercion c. Manipulation d. Consultation