Soap operas cost ________ as a one hour primetime show

a. about the same
b. twice as much
c. half as much
d. one-fifth as much


d

Communication & Mass Media

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Public communication becomes when it is transmitted to many people through print or electronic media

a. intra-personal communication b. mass communication c. group communication d. public communication e. none of the above

Communication & Mass Media

It is usually best to arrange all your visual aids in full view of the audience before you begin

your speech. Indicate whether the statement is true or false

Communication & Mass Media

Author James Grunig states that firms use strategic management to do the following, EXCEPT

a. Identify opportunities in the Environment b. Identify threats in the Environment c. Relate their missions to the external environment d. Determine their PR campaign theme

Communication & Mass Media

Maintaining constant, direct eye contact is an advantage of manuscript speaking

Indicate whether the statement is true or false.

Communication & Mass Media