Which of the following is true of newspapers as an advertising medium?
A. They are generally considered to have better reproductive quality than magazines.
B. They offer high market penetration and coverage.
C. They do not enable marketers to use geographic selectivity.
D. They typically have a long life span.
E. They offer limited flexibility to advertisers.
Answer: B
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With advertising tracking research, respondents are shown:
A) the entire ad, but without the brand name being visible B) a brief portion of the ad that includes one mention of the brand name C) a brief portion of the ad or stills of the ad with the brand name removed or hidden D) a series of ads so they will not know which ad is being studied
When a bond issue is retired early, the amount of unamortized discount or premium is not considered in the calculation of a gain or loss
a. True b. False Indicate whether the statement is true or false
A strong grasp of the business fundamentals that underlie international business is an important first step to selecting and developing global leaders.
Answer the following statement true (T) or false (F)
The benefits for organizations in level IV of the inclusive workplace, inclusion through global collaborations, include:
a. Expand potential employee pool as a result of state/national policies b. Generate goodwill from both their employees and potential customers c. Internally focused company vision d. Access to job training