________ is a form of paid television programming in which a particular product is demonstrated, explained, and offered for sale to viewers who call a toll-free number shown on the screen
A) Teleshopping
B) Infomercials
C) Interactive television
D) Magalog
E) Groupon
B
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Gift giving involves economic and symbolic exchange
Indicate whether the statement is true or false
Vanessa runs a flower shop. She recently made some changes so that one employee answers phones and does paperwork, while another creates arrangements, and a third packages and delivers the arrangements. Previously, each employee was responsible for the order from the phone call through the delivery. Vanessa's job redesign has
A. increased task identity. B. decreased task identity. C. increased task significance. D. decreased task significance. E. decreased autonomy.
Categorizing followers into different types is helpful because ______.
A. followers of the same type can be placed on teams together B. leaders use follower types to justify destructive behavior C. it helps us understand the ways people act when they are in followership roles D. the typologies, taken together, provide a consistent predictor of organizational performance
What aspect of product development should firms try to achieve when developing a successful brand?
A. The product should be able to be manufactured as quickly as possible. B. The product should provide value to the customers that will be using it. C. The product should be aligned with a customer service department to handle complaints. D. The product should be promotable through advertising and personal selling. E. The product should be unique to the marketplace in order to be competitive.