Provide two suggestions (each) for how to deal with a favorable, neutral, or unfavorable audience.

Fill in the blank(s) with the appropriate word(s).


Answer will vary

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. If a weekday newspaper has approximately 500,000 subscribers, then an article in that newspaper has approximately 500,000 impressions. 2. According to Excellence Theory, international PR requires considering a country’s political and economic systems, culture, and media system. 3. Editors, producers, and bloggers act as gatekeepers in mainstream media. 4. While subscriptions for print newspapers have declined, subscriptions for digital versions of newspapers have increased significantly. 5. The cord-cutting trend is expected to continue as the cable industry continues to raise rates and more people use services like Hulu and Netflix for entertainment.

Communication & Mass Media

Non-native English speakers 

A. receive no benefit from skills training. B. should avoid using manuscript delivery. C. require less time to prepare their speeches. D. should check pronunciations for unfamiliar words.

Communication & Mass Media

Which of the following statements is false:

A) the "Self" is not real, it's a product of communication, it then becomes something we perform. B) In social situations we are not always playing roles. C) Everything that we don't like about ourselves we learned from somebody else D) we are trying to fit into a set of expectations that other people gave us, and when we don't fit in we feel bad about ourselves

Communication & Mass Media

Distinguish between repetition and paraphrasing.

What will be an ideal response?

Communication & Mass Media