A market researcher showed a plain print ad of new brand of designer jeans to several groups of college students and asked the students to rate their quality. Then the researcher showed some other college students a print ad featuring movie star Scarlett Johansson wearing the new brand and asked the students again to rate the quality of the jeans. The marketer predicted that after viewing the ad featuring Johansson, the students' ratings of the jeans would be more positive than the other ones. In this experiment, students' ratings of the new blue jeans served as the
A. constraint.
B. dependent variable.
C. secondary data.
D. independent variable.
E. social environmental force.
Answer: B
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The 2017 Conference Board's annual survey of employee satisfaction found that more than half of U.S. workers indicated they were satisfied with their jobs. This is mostly due to
A. low layoff rates. B. employee recognition. C. training programs. D. salary increases. E. the performance review process.
The minimum selling price that should be acceptable in a special order situation is equal to total
a. production cost. b. variable production cost. c. variable costs and avoidable fixed costs. d. production cost plus a normal profit margin.
With a 10% interest rate, the present value of $100 received one year from today is $90.91
Indicate whether the statement is true or false.
An advantage of common-size statements is that they reflect the dollar magnitude (size) of the different companies under analysis.
Answer the following statement true (T) or false (F)