A business segment should be eliminated if the revenue generated by the segment exceeds only its fixed costs.
Answer the following statement true (T) or false (F)
True
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A first step in evaluating marketing opportunities is to
A. hire a "futurist" as a marketing consultant. B. estimate market and sales potentials. C. find out if potential competitors are larger. D. consider the objectives and resources of the firm. E. decide which markets the firm wishes to enter.
Employees don't include the value of any compensatory fringe benefits in gross income because the benefit doesn't consist of a direct cash payment.
Answer the following statement true (T) or false (F)
Electronic (fax) forms of contracts are valid
Indicate whether the statement is true or false
Clearing Skies Press published a book by Robert Ruark entitled Keeping the Baby Alive Till Your Wife Gets Home. It is an advice book for new fathers. What demographic variables have been used to define the market for this book?
A. benefit desired and lifestyle B. gender and family life-cycle stage C. age, gender, and personality D. benefit desired and gender E. usage-rate and lifestyle