Unlike a production orientated firm, a firm embracing a sales orientation focuses on customer wants and needs so it can develop the best product at the lowest cost that will require very little selling effort.

Answer the following statement true (T) or false (F)


False

A sales orientation is based on the ideas that people will buy more goods and services if aggressive sales techniques are used and that high sales result in high profits.

Business

You might also like to view...

Each product item in the product mix always requires a separate marketing strategy

Indicate whether the statement is true or false a. True b. False

Business

Negotiable instruments are used as a substitute for money

Indicate whether the statement is true or false

Business

The communications between CPAs and their clients are confidential, but not privileged under federal law.

Answer the following statement true (T) or false (F)

Business

Which method of investing probably involves the most risk?

A) Using the CAPM as a guide to select securities B) Using a market-timing strategy to manage a portfolio C) Using a buy-and-hold approach to manage a portfolio D) Using DRIPS and dollar cost averaging to build a portfolio

Business