What is a moral entrepreneur? Describe the general relationship between moral entrepreneurs, the claims making process, and the media. Then use a specific example to illustrate your answer.
What will be an ideal response?
Moral entrepreneurs are advocates who organize to focus public attention on issues. They do so through the process of claims making, whereby groups compete to have authorities acknowledge, accept, and respond to their claims about difficult social issues. Claims making is at the center of the process by which some social issues are defined as social problems.
Media are a central and increasingly influential venue for defining troubling issues as social problems. Claims makers often use the news and online media for circulating their interpretations of social problems to policy makers and the public, jockeying for position to do so. Thus media attention is not distributed equally across issues, nor is it a simple reflection of the prevalence or severity of a given issue.
Specific examples will vary.
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