When a firm engages in social actions because of its obligation to meet certain economic and legal responsibilities, it is said to be socially responsive.
Answer the following statement true (T) or false (F)
False
You might also like to view...
________ components of the promotion mix do not seek a short-term increase in sales. Instead, with these communication activities, the company tries to maintain a positive image of an organization and its products
A) Personal selling B) Sales promotion C) Public relations D) Word-of-mouth E) Direct marketing
Memphis Co is considering purchasing a machine for $83,200 that will increase cash inflows by $40,000 in the first year, $30,000 the second year, and $25,000 the third year. The machine will have no residual value. The minimum rate of return is 10 percent. The present value factors, at 10 percent, for the three years are 0.909, 0.826, and 0.751, respectively. Using the above information for
Memphis, the machine's net present value is A) $21,800. B) $(3,285). C) $79,915. D) $(4,286).
Firms can win wide exposure through sponsorship of sporting events and other high-profile activities like the Olympics and World Cup for soccer
Indicate whether the statement is true or false
Bonobos's Guideshop store concept allows men to have a personalized shopping experience, where they can try on clothing in any size or color, and then have it delivered the next day to their home or office. This fashion retail concept is a good example of
A. a defensive strategy to capture occupied territory by maneuvering around rivals. B. a defensive strategy to minimize the competitive advantages of rivals. C. an offensive strategy to offer an equally good or better product at a lower price. D. an offensive strategy to leapfrog competitors by being the first adopter of next-generation technologies or being first to market with next-generation products. E. an offensive strategy to seek uncharted waters and compete in blue oceans.