You own an independent store in your neighborhood and like to offer fresh seafood in your meat display case. Which type of wholesaler is likely to best serve you?
A) cash-and-carry wholesaler
B) drop shipper
C) rack jobber
D) selling agent
E) commission merchant
A
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Why would a central bank buy or sell foreign currency?
What will be an ideal response?
Annette drove through an intersection without looking and hit Vincent's car that he had driven into the intersection without obeying a stop sign. Annette sued Vincent. The jury found that Annette's fault contributed 20 percent to the collision and determined that her total loss was $100,000. Under comparative negligence, the jury should award Annette A)$20,000
B)$80,000. C)$100,000. D)nothing.
You are the promotions director for Back to Nature Crispy Wheats, baked snack crackers . Describe the steps in the communication process in your promotion campaign, using specific examples of the actions that will take place in promoting the crackers.
What will be an ideal response?
Callaway Golf Co.Callaway Golf Co. has long been a leader in women's golf equipment, but it wanted to expand its lead in this growing sector of the market. While Callaway's technical people knew what could be done with design, they did not know exactly what women wanted in their clubs. Callaway management decided what it needed to do was to bring the technicians and women golfer together. Beginning about three years ago Callaway sent a team of researchers, designers, and golf pros out to visit with 40 women golfers of various abilities in locations from California to Florida. In selecting the golfers to study Callaway decided to focus on women that were just beginning to play and experienced, competitive golfers that wanted to own the latest equipment. Callaway management felt that these
two extreme groups of golfers had been overlooked by golf club manufacturers. Further, Callaway felt that if they could learn enough about these two groups they would also learn enough to serve the rest of the women golfer market. Basically the research team observed the women playing golf and listened to their comments and concerns. The information gathered by this research team was built into every aspect of the design of a new golf club, including the feel of the club, the length of the club shaft and size of the club head, and the weight of the club. When prototypes of the new clubs were completed they were sent to the women golfers to get their feedback. That feedback was then used to refine the club design. This process went on until the women said the new clubs worked. The entire process from original prototype to final product took a little less than one year.Refer to Callaway Golf. Callaway used its contacts at golf courses around the country to find the 40 women for its study. The 40 women would most likely be called a _____ sample. A. systematic B. convenience C. cluster D. stratified E. random