Choice Homes, Inc.Choice Homes, Inc., based in Texas, built its reputation by building high-quality new homes, often at prices less than "used" ones. Choice Homes used mass-purchasing power, innovative high-tech communications among employees to coordinate the building process, and other entrepreneurial strategies to hold costs down. Its homes are primarily targeted at first-time homeowners-to-be in an effort to get people out of apartments so they can experience the "American Dream" of home ownership for the same price as rent. Choice Homes later developed the "Choice Classic" brand name for higher-end homes targeted at wealthier dual-income couples. The Choice Classic name was designed to capitalize on the reputation of Choice Homes, especially for current Choice home owners who are
ready to "move up" to a larger home. Recently, Choice Homes started a third line of homes called "Reflections," which are expensive, custom-designed homes located in exclusive, prestigious neighborhoods.Refer to Choice Homes, Inc. Choice Homes is considering the development of a new category of small homes designed to replace low-income housing in the inner city. This strategy represents a:
A. quality modification
B. product line extension
C. style modification
D. product line contraction
E. functional modification
Answer: B
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The period of time in which people starting a new job adjust and “settle in” is called the
a. probationary period. b. workplace networking. c. the socialization process. d. the assimilation process.
Discuss the concept of duality as it relates modeling an economic transaction
Seeking to restore the firm's reputation takes place during this effective crisis management step:
A. Communicate quickly, but accurately. B. Follow up and, where appropriate, make amends to those affected. C. Do the right thing. D. Create and document policies and procedures.
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where gift-giving is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. The firm's products are also available in a number of retail establishments around the world. The leading salesperson for Clearwater Hampers is Peter Austin who has been with the company since it began operation in 1979. The firm's owners were originally trout farmers who needed a source of income during the winter months and who diversified into selling fine liquors, cheeses, chocolates, and other luxury food items. The company uses a variety of promotions to make prospects
aware of the company's products.Corporate buyers typically pay for the shipment of hampers to their various recipients, and retailers pay shipping costs for hampers shipped to stores from Clearwater Hampers. In other words, Clearwater Hampers uses: A. zone shipment pricing. B. net pricing. C. uniform pricing. D. FOB destination pricing. E. FOB shipping point pricing.