According to Public Relations Society of America, which one of the following is NOT needed to ensure the success of campaigns?

a. objectives that are measurable
b. objectives that relate to audiences
c. objectives based on research
d. objectives that can be judged on return on investment


b. objectives that relate to audiences

Communication & Mass Media

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Answer the following statements true (T) or false (F)

1.In random sampling, the researcher is not the agent of selection, it’s all “luck of the draw.” 2.A random number generator would likely be used in volunteer sampling. 3.Ethical considerations might influence your sampling style. 4.Ethical considerations might influence the number of people in your sample. 5.One issue with postal sampling frames is its slow turnaround.

Communication & Mass Media

Beliefs are supported with varying degrees of external evidence

Indicate whether the statement is true or false

Communication & Mass Media

List the problems that are appropriate for a group and the ones that are suitable for an individual.

What will be an ideal response?

Communication & Mass Media

Effective listenersswitch between the 4 listening styles depending on the context.

a. true b. false

Communication & Mass Media