In analyzing an audience, which one of the following variables should not be considered?

A. gender
B. age
C. personal appearance
D. educational background


Answer: C

Communication & Mass Media

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Congress is arguing the need for spending cuts, but a significant number of senators and representatives have declared that defense spending, Medicare, and Social Security are “off the table” (i.e., will not be cut). How are these declarations likely to influence the quality of argument in the upcoming budget negotiations?

What will be an ideal response?

Communication & Mass Media

Which conflict behavior are women more likely to engage in?

a. defensiveness b. criticism c. stonewalling d. contempt

Communication & Mass Media

In developing arguments to advocate and oppose a proposition of fact, how should you use the stock issues for analyzing factual propositions?

(a) To develop the primary inference for your proposition of fact. (b) To decide what main points (contentions) to use in developing your proposition of fact. (c) To create an explanation of the appropriate hierarchy of fact in which you want your audience to locate your interpretation of fact. (d) All of the above

Communication & Mass Media

According to your textbook, the following statement is an example of what type of fallacy?If you're looking for a house, you want to buy a new one. New construction and design techniques have to be better than old ones.

A. appeal to novelty B. bandwagon C. slippery slope D. false analogy E. circular appeal

Communication & Mass Media