Briefly define the peripheral route to influence.
What will be an ideal response?
The peripheral route to influence is characterized by subtle cues and context, with less active thought and cognitive processing of the message. Persuasion via the peripheral route is thought to occur automatically, leading to attitude change without argument scrutiny. Persuasion occurring along this route is likely to last a shorter time than persuasion through the central route.
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The 1933 and 1934 U.S. federal securities laws virtually gave the Securities and Exchange Commission (SEC) authority and responsibility for the development of generally accepted accounting principles
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Strictly speaking, the impact of the EU on the WTO could be said to be negative, because
A. the WTO does not collect dues from EU member nations. B. the euro threatens other hard currencies supported by the WTO, such as the dollar and the yen. C. the favored trade relationships among EU members are not extended to nonmember countries, so the EU undercuts the WTO. D. a country could belong to only one of these organizations.
Why is it important that managers understand the social policy practices of countries in which they are doing business.
a. To assure adherence to employment laws and regulations b. To understand the business context they operate within c. To understand the underlying value system in the country d. To assure adherence to local customs and practices
Because it serves a broad user population, a public library will be able to contribute little information for business research
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