Advertising is just one type of marketing communications tool.

Answer the following statement true (T) or false (F)


True

Today, advertising is considered one tool in the marketing communications toolbox.

Business

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Anole Company was incorporated as a new business on January 1, 2016 . The company is authorized to issue 20,000 shares of $5 par value common stock and 10,000 shares of 6%, $10 par value, cumulative, participating preferred stock. On January 1, 2016, the company issued 8,000 shares of common stock for $15 per share and 2,000 shares of preferred stock for $30 per share. Net income for the year

ended December 31, 2016, was $375,000. Refer to the information about Anole Company. The amount of Anole's total contributed capital at December 31, 2016, is a. $60,000. b. $120,000. c. $180,000. d. $555,000.

Business

Dennis requests his father to buy him a PlayStation® for his birthday. With respect to consumer decision roles, which role is Dennis currently playing?

A) initiator B) influencer C) decider D) buyer E) gatekeeper

Business

Which of the following statements is true about an independent contractor?

A) An independent contractor is typically paid on a monthly basis. B) An independent contractor typically works only for one employer. C) An independent contractor's physical conduct or details of work performance are not controlled by the employer. D) An independent contractor uses only the tools supplied by the contracting party.

Business

All of the following are basic information requirements for a product database except:

A) product descriptions. B) stock numbers. C) customer ID numbers. D) inventory levels.

Business