Describe the 4 Ps of the marketing mix, how they are used by management, and how they relate to each other
What will be an ideal response?
The 4 Ps of the marketing mix are product, price, place, and promotion. Businesses must be sure to market the right product to the right target audience through the right promotion at the right price in the right place. The 4 Ps influence each other, as failure or success in one area affects the choices made in the other areas. For example, if the place decision requires that the product be available in widespread locations, the price of the product may need to be higher to accommodate increased shipping and warehousing costs.
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To record a bond investment made between interest payment dates, Investment in Bonds would be debited and Cash and Interest Revenue would be credited
a. True b. False Indicate whether the statement is true or false
Section 548 of the Bankruptcy Code defines as fraudulent certain transfers made, or obligations incurred, within what specified time period?
a. 12 months b. 9 months c. 6 months d. 3 months e. 1month
A carpenter ordered 500 sheets of 1/2-inch plywood from her supplier, but received 498 sheets of 1/4-inch plywood. If she rejects these goods, she has no further obligation to her supplier regarding these nonconforming goods
a. True b. False Indicate whether the statement is true or false
Match each of the following terms with the appropriate definitions.
A. The uncollectible accounts of credit customers who do not pay what they have promised. B. The party to whom the promissory note is payable. C. Amounts due from customers for credit sales. D. A contra asset account with a balance approximating the amount of accounts receivable expected to be uncollectible. E. A process of classifying accounts receivable by how long it is past its due date for the purpose of estimating the amount of uncollectible accounts. F. The charge a borrower pays for using money borrowed. G. The accounting principle that requires expenses to be reported in the same period as the sales they helped to produce. H. A written promise to pay a specified amount of money, usually with interest, either on demand or at a definite future date I. The party who signs a note and promises to pay it at maturity. J. The expected proceeds from converting an asset into cash.