Nutriman, a company manufacturing health supplements, puts its advertisements in a popular health and fitness blog. The advertisements seamlessly blend in with the overall theme of the blog and almost look like a part of the platform. Which of the following strategies has Nutriman implemented in this scenario?
A. Product placement
B. Guerrilla marketing
C. Sponsorship
D. Native advertising
Answer: D
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Biometric measures evaluate:
A) data about a person's heartbeat, perspiration levels, respiration, and body movements B) data about a person's attitudinal changes C) changes in sales after exposure to an emotional advertisement D) increases in verbal responses to questions posed in focus groups
What is the result in B7?
a) 2,316.35
b) 27.27%
c) -2,316.35
d) -14.36%
e) 0
When can the use of presentation aids “backfire”?
What will be an ideal response?
Ashley purchased a stock at a price of $27 a share. She received quarterly dividends of $0.75 per share. After one year, Ashley sold the stock at a price of $29.25 a share. What is her percentage holding period return on this investment?
A) 10.3% B) 11.1% C) 17.9% D) 19.4%