Savvy advertisers should be able to describe how their brand:

a. Beats the competition on price and value
b. Touches one or more human needs
c. Works based on research findings
d. Will always remain relevant


b

Communication & Mass Media

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A followable prescription that indicates what behavior is obligated, expected, preferred, or prohibited in a specific situation is a _____

Fill in the blanks with correct word

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. A preparation outline provides a draft of main points in the form of incomplete sentences. 2. Section transitions preview the coming main points without summarizing them. 3. An introduction is generally about 10 percent of the length of the entire speech. 4. For speeches with a short source list, it is efficient to group sources by content category. 5. The Chicago Manual of style is the standard bibliographic style format for all speeches.

Communication & Mass Media

Speaking impromptu and speaking extemporaneously are essentially alike.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Web surveys may include all except

a. hosting your survey on its own website b. using commercial web-based surveys c. using social media to reach respondents d. emailing survey forms to respondents e. mailing survey forms to respondents

Communication & Mass Media