Most markets for products are made up of individuals or groups with diverse needs for products and are called ____ markets.
A. undifferentiated
B. concentrated
C. homogeneous
D. differentiated
E. heterogeneous
Answer: E
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Heuristics can be used to explain why Madelyn always buys a specific brand of deodorant and why Ralph always buys whatever brand he happens to see first
Indicate whether the statement is true or false
Maria is one of several executives for a petroleum company who are working together on corporate financing strategies. Each member of the group has expertise in finance in different parts of the world in which the organization operates. The relationship between members helps the group work effectively. Maria’s group is a ______.
A. team B. committee C. crew D. task force
Marketers divide magazines into which two types of categories?
A. general-interest and specific-interest B. informative and entertainment C. trade publications and general-interest publications D. men's and women's E. business and consumer
If an employee does not want to write comments on the performance evaluation form the supervisor should
a. Force the employee to write their ideas b. Withhold the employee's pay increase c. Encourage the employee to express himself/herself and his/her viewpoints d. Fire the employee