If you were a marketer who wanted to sell your product to very specific segments, what kind of general merchandise retailer would you select? Why would this be an advantage?
What will be an ideal response?
Students should know that specialty stores fulfill this function. By using specialty stores and well-defined segments, the marketer can develop a very specific marketing mix with little waste and little overlap among segments and customers.
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Barriers to listening include:
a. distractions. b. thinking ahead to what you want to say. c. All of the answers are correct. d. selective listening.
The major difference between an employee and an independent contractor is the length of time during which services will be performed
Indicate whether the statement is true or false
The following market information was gathered for the ACME corporation. The common stock is selling for $40.00 per share and there are 100,000 shares outstanding
Retained earnings equal $400,000, preferred stock has 1,000 shares outstanding selling at $120.00 per share, and 500 outstanding long-term bonds are selling for $1,035.00 each. For purposes of estimating the firm's WACC, what are the market value weights of long-term debt, preferred stock, and equity? A) D/V = 11.16%, PS/V = 2.59%, and E/V = 86.25% B) D/V = 10.27%, PS/V = 2.38%, and E/V = 87.34% C) D/V = 10.78%, PS/V = 3.08%, and E/V = 86.14% D) D/V = 33.33%, PS/V = 33.33%, and E/V = 33.33%
The following are all problems faced by developing countries in their business contract relationships with wealthier nations except: A) lack of trained professionals to assist their governments in contract negotiations
B) lack of natural resources to use as collateral for credit. C) lack of economic bargaining power in dealing with more powerful multinationals. D) lack of sophisticated legal mechanisms for dealing with contract disputes.