Which of the following would a marketer use as a synonym for controllable marketing mix factors?
A. macromarketing forces
B. micromarketing factors
C. marketing management factors
D. the four Ps of marketing
E. environmental forces
Answer: D
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An accreditation team is under pressure to make certain that everything is reported for the upcoming review. Some information is missing, and one group member suggests that they fill in the blank space with their best guess at the data, rather than delay the review. No one disagrees. The accreditation team is falling into what psychological phenomenon?
A. group effectiveness B. social facilitation C. groupthink D. brainstorming
Communications experts do not distinguish between personal communications and impersonal communications because they can both be directed at the same receivers
Indicate whether the statement is true or false
Most project managers have received formal training in project management.
Answer the following statement true (T) or false (F)
A waiting-line system that meets the assumptions of M/M/S has ? = 5, ? = 4, and M = 2. For these values, Po is approximately 0.23077, and Ls is approximately 2.05128. What is the average number of units waiting in the queue?
A) approximately 0.1603 B) approximately 0.4103 C) approximately 0.8013 D) approximately 1.0417 E) Cannot be calculated because ? is larger than ?.