Explain why a business should focus on its brand.
What will be an ideal response?
The key to building a successful brand is to focus tightly on the primary benefit a business wants customers to associate with it. Marketing expert, Al Ries, explains that the most successful businesses focus their marketing so that they come to own a category in the customer's mind. By owning a brand, a business is far stronger. Examples of some well known brands are the way Volvo is recognized for safety and Federal Express is known for guaranteed overnight delivery.
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Investment methods, such as net present value and internal rate of return, ________.
A) use simple interest calculations B) use net income amounts rather than cash flows C) focus on the payback period D) consider discounted cash flows
Identify the conjunction in the sentence. She always tries to eat well and exercise regularly
The second generation of computers, characterized by the use of transistors, came in:
a. 2,000 b.c. b. 1889-1920 c. 1959-1964 d. 1945-1958 e. 1965-1977
The "creative revolution" in advertising refers to
a. The move from black and white to color advertising b. The move from talking about a product to showing what a product can do c. The move from showing what a product can do to making the product a status symbol d. The move from making a product a status symbol to using subliminal messaging to "force" consumers to buy the product.