All of the following are examples of the dark side of social media for public relations professionals EXCEPT ________

A) blog usage by discontented shareholders, stock manipulators, and angry customers
B) secure, unedited sites where employees can discuss corporate policies and strategies
C) urban legends about corporate horror stories spread by E-mail
D) rogue websites that confront organizations with negative information


B

Business

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An effective retail information system should contain both primary and secondary data

Indicate whether the statement is true or false

Business

An offeror uses blackmail to make an offeree sign a contract that involves the sale of the offeree's house. The contract is ________

A) valid B) void C) voidable D) unenforceable

Business

Which of the following statements is true of integrative bargaining between management and unions?

A. The goals of the parties are not mutually exclusive. B. If one side pursues its goals, this prohibits the other side from achieving its own goals. C. One party's gain is necessarily at the other party's expense. D. The goals of the parties initially are irreconcilable.

Business

Chad has calculated the sales volume at which his lemonade stand's costs equal revenue. Over dinner he announced to his family that he only needed to sell 50 glasses of lemonade at $5 per glass to cover all his costs (lumber and nails for the stand, lemons, sugar, etc.). Which important factor has Chad excluded from his analysis?

A. fixed and variable cost determination B. consumer demand C. target return pricing D. break-even analysis E. market share

Business