ScanX is a digital media organization. One of the organization’s key business strategies is to launch online courses for high schools. The organization works to develop the platform for the online course on a time constraint. ScanX decides to outsource the launch of the product to clients in various nations so that it can meet the deadline. Which of the following would be the most appropriate reason for ScanX to outsource?

Question

a. To accelerate the product’s time to market
b. To increase product deployment expenses
c. To increase marketing expenses on the core operation
d. To reduce the revenues and tax expenses

Answer 1

a. To accelerate the product’s time to market
In today’s highly competitive global marketplace, any delay in the introduction of a new product or service can negatively impact customer satisfaction, brand image, and cash flow. The introduction of a new product or service often requires a high level of expertise and/or significant infrastructure not yet present within the organization. In such cases, outsourcing can accelerate and smooth out the start-up.