Belinda cannot wait to be the first of her friends to purchase the latest technology. She immediately purchased an iPhone, an e-reader, and a Blu-Ray disc player as soon as they hit the market. Belinda would most likely be the type of adopter known as a(n) ________.
Fill in the blank(s) with the appropriate word(s).
innovator
Innovators are consumers that adopt a product almost immediately after it is launched.
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Most organizations offer ________ to encourage learning and attract the kinds of employees who wish to develop their knowledge and skills.
A. tuition reimbursement programs B. quarterly promotions C. pension plans D. paid vacations E. medical insurance plans
Research has shown that job applicants who participate in computer interviews
a. are more likely to respond dishonestly than when face to face. b. feel less need to give socially acceptable answers. c. prefer human interviews. d. are more likely to be asked illegal questions.
What rules and procedures should employers establish with regard to interviews of job applicants?
Wine Spectator is a magazine that targets people who appreciate good wine and food. However, the discriminating reader of this magazine is also interested in travel and health, so the magazine features travel and health-related stories. This publication relies on _____ variables to identify its target market.
A. psychographic B. demographic C. usage rate D. geodemographic E. family life cycle