Which of the these reflects a customer brand role?
A. Brands offer legal protection for a product through a trademark.
B. Brands enable companies to defend essential product elements.
C. Brands convey information about a product.
D. Brands provide competitors with a benchmark against which to compete.
E. Brands offer an effective and efficient methodology for categorizing products.
Answer: C
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Marketing strategies rarely affect accounts receivable and inventory assets of a company
Indicate whether the statement is true or false
Output controls ensure that output is not lost, misdirected, or corrupted and that privacy is not violated. What are some output exposures or situations where output is at risk?
Which one of the following is a correct description about assessments of feasibility and risk factors during your evaluation project?
a. Assessing feasibility and risk factors is one of the 10 micro-level steps you complete during the identification phase of your evaluation project. b. Risk factor assessment is a macro-level task you perform throughout your evaluation project. c. In work-for-hire situations, it is not for you to be concerned about how the evaluation indings would be used. d. All programs are feasible for a summative evaluation.
Beverage companies often pay movie producers to have their products used and shown in movies. This is an example of product placement.
Answer the following statement true (T) or false (F)