How did advertising shape the consumer culture of the 1920s?
What will be an ideal response?
The ideal answer should include:
1. The vast array of consumer goods newly available in the 1920s encouraged those with money to spend it.
2. Advertising fueled much of the new spending.
3. According to advertisers, consumer goods promised health, beauty, success, and the means to eliminate personal and embarrassing flaws.
4. Advertising also fostered a vision of big business as a benevolent force, promoting individual happiness.
5. The consumer culture was embodied in movie palaces, department stores, and the shopping center.
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