LEGO MINDSTORMS PhotoConsider the LEGO MINDSTORMS photo above. If the marketing research measure of success is assembly time for a particular design meant for middle-school students, which would be the best possible marketing action if the results of a marketing research study concluded, "All ten teams could assemble Design B in 20 minutes but only 3 teams completed Design A"?
A. consult the marketing dashboards to analyze LEGO sales in the U.S.
B. introduce the Design A, but add more new features to charge a higher price
C. mine the data further for student reactions
D. redesign the kits so that assembly time is more uniform
E. introduce design B
Answer: E
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