The whole purpose of backward-looking marketing metrics is to track customer perceptions and attitudes that precede changes in customer behavior and financial performance

Indicate whether the statement is true or false


FALSE

Business

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If a division generates a positive residual income then the division's

a. asset turnover was very high. b. profitability was greater than that of other divisions in the company. c. performance was above expectations. d. actual return on investment exceeds the division's target return.

Business

The miles per gallon obtained by the 1995 model Q cars is normally distributed with a mean of 22 miles per gallon and a standard deviation of 5 miles per gallon

a. What is the probability that a car will get between 13.35 and 35.1 miles per gallon? b. What is the probability that a car will get more than 29.6 miles per gallon? c. What is the probability that a car will get less than 21 miles per gallon? d. What is the probability that a car will get exactly 22 miles per gallon?

Business

When a company purchases treasury stock, outstanding stock is computed as:

A) Issued stock + Treasury stock B) Issued stock - Treasury stock C) Authorized stock - Treasury stock D) Authorized stock + Treasury stock

Business

Contingent liabilities are recorded or disclosed unless they are:

A) Probable and estimable. B) Remote. C) Reasonably possible. D) Probable and not estimable. E) Possible and estimable.

Business