Marlin Steel Wire Products is a manufacturer of commodity wire products out of Baltimore, MD. Marlin has many rivals based in China and other emerging markets. The company cannot compete on labor costs so it used a ________ strategy to automate its production and now specializes in high-end products.
A. differentiation
B. focus strategy
C. overall cost leadership
D. low cost leadership
Answer: B
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According to BrandAsset® Valuator model, declining brands show ________
A) higher levels of esteem and knowledge than relevance, whereas both differentiation and energy are lower still B) high relevance — appropriateness of brand's appeal — a lower level of energy and differentiation, and even lower knowledge C) high levels on energy, differentiation, relevance, knowledge, and esteem D) higher levels of differentiation and energy than relevance, whereas both esteem and knowledge are lower still E) high knowledge — evidence of past performance — a lower level of esteem, and even lower relevance, energy, and differentiation
A company produces 500 microwave ovens per month, each of which includes one electrical circuit. The company currently manufactures the circuits in-house but is considering outsourcing the circuits at a contract cost of $30 each. Currently, the cost of producing circuits in-house includes variable costs of $22 per circuit and fixed costs of $11,000 per month. Assume the company could cut fixed costs in half by outsourcing and that there is no alternative use for the facilities presently being used to make circuits. If the company outsources, operating income will ________.
A) increase by $1500 B) decrease by $1500 C) decrease by $4000 D) stay the same
An option in the progressive discipline process that should not generally be used, but might be valuable in some specific circumstances, would be:
A. the issuance of an oral warning B. the issuance of a written warning C. termination D. the issuance of a demotion or a transfer E. the issuance of an informal warning
Trinity enjoys her job as a telemarketer in part because, after each call, her computer provides her with a total of how many sales she has made for the day. She constantly references that total to monitor her progress. According to the job characteristics model, Trinity enjoys the ______ of her job.
A. autonomy B. feedback C. task identity D. skill variety