Harper Farms raises chickens. For years, it has used wooden coops for hauling its poultry to market
When the owner, Jane Harper, went to reuse some of her coops, she noticed many of them could not be sufficiently cleaned for reuse and needed to be replaced. Which stage of the business buying decision process was Harper in when she decided to replace her old coops?
A) problem recognition
B) general need description
C) product specification
D) product value analysis
E) performance review
A
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