Consumers are generally receptive to advertising in magazines because
A. of its very short lead time.
B. magazines are a low-involvement advertising medium.
C. ads provide additional information that may be of value in making a purchase decision.
D. ads in magazines are intrusive and cannot be ignored.
E. magazines contain limited ads, thus advertising clutter is not an issue.
Answer: C
You might also like to view...
Which of the following is true of advertising?
The ________ product refers to what may remain to be done or what is possible
Fill in the blanks with correct word
The primary action during a configuration review is to:
A) Develop a breakdown of the project to the necessary level of definition. B) Identify the specifications of the components of the breakdown and of the total project. C) Meet with all the project stakeholders to agree to the current project definition. D) Change the specifications last obtained by a process change control to match what people think it should be.
Standards for comparison when interpreting financial statement analysis include competitor and industry performance data.
Answer the following statement true (T) or false (F)